Senior Marketing Manager , Japan

Barracuda Networks

Barracuda Networks

Marketing & Communications
shinagawa city, tokyo, japan
Posted on Thursday, May 23, 2024

Req ID 25-135

Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
The senior marketing manager will develop a quarterly marketing activity plan and
  • The outcomes from the marketing plan will achieve the agreed contribution of waterfall metrics and contribution to pipeline
  • Perform regular updates and quarterly business review to internal stakeholders with the marketing plans, activities, forecasted performance, actual results, and return on investment
  • Driving sales pipeline with the co-funded partner activities
  • Demonstrate customer and market insights in order to input and influence the needs of the region through the wider marketing organization
What you’ll be working on
  • Work in partnership with the APAC and HQ functional teams to gain leverage, localize and optimize centrally produced campaign materials ensuring the most efficient use of the available budget.
  • Develop marketing plan with measurable goals to drive pipeline and revenue growth
  • Support local channel sales efforts to recruit partners that match local requirements
  • Build co-marketing plans with designated partners in support of revenue targets
  • Identify and manage tradeshow sponsorship to ensure there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL
  • Liaise with agency to maintain regular update and drive traffic to Japan website
  • Manage to forecast, measure, analyse and report on the impact of programs
  • Evaluate, select, and manage vendors and agencies that contribute to local demand
  • Experience in project management, new product launch and managed overall regional budget
What you bring to the role
  • Bachelor's degree in Business, Marketing, Communications or a related field
  • 10+ years of marketing technology and channel marketing experience; preferably B2B SaaS
  • Prior Partner/Channel Marketing experience in Japan
  • Ability in working effectively with stakeholders, sales and partner community
  • Experience in using SFDC and Marketo
  • Strong project management skills and attention to detail
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to consistently produce results on time and within budget
  • Focused on data and metrics
  • Strong verbal and written Japanese & English communications skills, including presentations
    What you’ll get from us:
    A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
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