Brand Program Manager
Barracuda Networks
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See open jobs at Barracuda Networks.See open jobs similar to "Brand Program Manager" Ten Eleven Ventures.Operations
Campbell, CA, USA
Posted on Jul 13, 2024
Job ID 25-202
Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We are seeking a Brand Program Manager. As the Brand Program Manager, you will lead the implementation of cross-company brand initiatives. The primary focus will be on driving project management for brand identity, the brand campaign, product/feature naming and brand architecture across all business functions globally. In this role, you will work to develop timelines and milestones, plan and manage budget allocations, facilitate reviews and communication, and ensure project delivery requirements are met.
What you’ll be working on
- Brand Campaign and Brand Identity Project Management:
- Lead campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.
- Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.
- Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management.
- Drive planning, manage execution and monitor progress to plan for multiple projects simultaneously.
- Determine where additional cross-functional resources are needed and use collaboration skills to deliver results.
- Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goal.
- Manage campaign timelines with the internal creative team and agency partners.
- Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.
- Work with product management and our customer community leads to source data that can be leveraged for brand campaigns.
- Brand Education: Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.
- Drive Consistency of Brand Application Across the Organization: Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.
- Competitive Analysis: Conduct competitor analysis to inform brand strategy and identify opportunities for differentiation and growth.
- Customer/Prospect/Partner Research: Work with customer community, partner leads and UX research team to assist and conduct research on product names, brand campaign creative, etc.
- Budget Management: Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.
- Performance Tracking: Collaborate with marketing ops to ensure weekly reporting on performance to senior management.
- Stakeholder Management: Build and maintain relationships with internal stakeholders, external partners, and vendors to support brand initiatives and ensure brand integrity.
- Brand Compliance: Ensure compliance with brand standards and legal requirements in all brand communications and activities.
What you bring to the role
- 5+ years of experience managing branding, advertising or marketing projects
- Experience in brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Analytical mindset with the ability to interpret data and metrics to drive decision-making.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and a strong attention to detail.
- Creative thinking and problem-solving abilities.
- Flexible and able to adapt to change.
- Proficiency in relevant software and tools, such as Adobe Creative Suite and Microsoft Office.
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experience are valued.
- Equity, in the form of non-qualifying options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
The anticipated on-target earnings range for this role is $100K - $115K. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.
#LI-Hybrid
This job is no longer accepting applications
See open jobs at Barracuda Networks.See open jobs similar to "Brand Program Manager" Ten Eleven Ventures.