Company Overview:BlueFlag Security is an early-stage startup offering innovative Identity Intelligence solutions to enhance SDLC security and governance. We are dedicated to developing a unified platform that includes developer identity security (for both human and machine accounts), developer tool posture management, and open-source software risk management. This platform enables security teams to effectively prioritize and remediate SDLC threats and risks from code to deployment, empowering developers to confidently build and deploy secure applications. As we continue to expand our market presence, we are seeking a talented Demand Generation Director to join our dynamic marketing team.Position Overview:We are looking for a results-driven Demand Generation Director to lead our demand generation initiatives and drive qualified leads for our sales team. The ideal candidate will have a proven track record in developing and executing multi-channel marketing campaigns, leveraging both inbound and outbound strategies to generate demand, increase brand awareness, and accelerate revenue growth.Responsibilities:- Develop and execute comprehensive demand generation plans that drive awareness, engagement, and demand for our cybersecurity solutions, aligned with sales objectives and revenue targets.- Collaborate with cross-functional teams, including marketing, sales, and product, to define target audiences, messaging, and value propositions [that resonate with prospective customers, and to establish campaign objectives].- Oversee the planning, execution, and optimization of integrated marketing campaigns across various channels, including email marketing, digital advertising, SEO/SEM, content marketing, social media, events, and webinars, [to generate leads and accelerate pipeline growth].- Implement marketing automation and lead nurturing programs to engage prospects throughout the buyer's journey, from awareness to conversion, and drive MQLs and SQLs.- Create compelling marketing content, such as whitepapers, case studies, blog posts, and presentations, to educate prospects and position our solutions as industry-leading cybersecurity offerings.- Manage budget allocation, forecasting, and reporting for demand generation initiatives, [ensuring] efficient use of resources to achieve business objectives.- Utilize marketing automation and CRM platforms to segment audiences, personalize communications, track campaign performance, and measure ROI.- Monitor and analyze KPIs to optimize campaign effectiveness, identify areas for improvement, and make data-driven decisions for continuous improvement.- Stay abreast of industry trends, competitive intelligence, and emerging technologies to inform marketing strategies and ensure our solutions remain competitive in the marketplace.Qualifications:- Bachelor's degree in marketing, business administration, or a related field; an MBA or advanced degree is preferred.- 7+ years of experience in demand generation, marketing, or digital marketing roles, with a focus on the B2B technology or cybersecurity industries.- Previous early-stage startup experience [is] required.- A proven track record in developing and executing successful demand generation strategies and campaigns that drive measurable results, including lead generation, pipeline acceleration, and revenue growth.- [In-depth] understanding of the cybersecurity market dynamics, buyer personas, and customer journey mapping.- Strong analytical skills with the ability to interpret data, extract insights, and optimize marketing performance.- Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools.- Excellent communication skills, [capable of] articulating complex concepts clearly and concisely in both written and verbal formats.- Strategic thinker with a creative mindset, entrepreneurial spirit, and a passion for driving innovation and continuous improvement.- Demonstrated ability to collaborate effectively with cross-functional teams and build strong relationships across the organization.- A willingness to travel as needed to attend industry events (up to 30% travel may be required).- Ability to adapt and influence in a fast-paced environment.Benefits:- Competitive base salary- Comprehensive health, dental, and vision insurance plans- Stock Options- 401(k) retirement savings plan- Flexible work schedule and remote work options- Professional development opportunities- Company-sponsored events, team outings, and employee recognition programsJoin BlueFlag Security and be part of a dynamic team that is revolutionizing developer security solutions to protect digital assets and empower software innovation.