Director of Product Marketing (REMOTE)



Marketing & Communications, Product
Posted on Saturday, March 16, 2024

About Cyware

Cyware is a venture-backed organization currently in hyper-growth mode. All of our US based positions are located 100% remote. The firm was founded by innovative practitioners to solve the massive-scale cybersecurity challenges they saw daily while working for leading global banks and technology organizations.

Cyware is disrupting the cybersecurity operations market with innovation that gives the firm claim to being the far-and-away ONLY company capable of delivering technology to build cyber fusion centers for customers in large enterprises and the mid-market.

Your next opportunity starts here!

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Built on innovation designed by SecOps practitioners and cybersecurity leaders, Cyware offers multiple technologies within its next-generation platform, including advanced threat intelligence solutions (TIP) for large and small security teams, vendor-agnostic security automation (SOAR), and security case management. As a result, organizations are able to increase speed and accuracy while reducing costs and analyst burnout. Cyware's Virtual Cyber Fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.

About you:

  • You can lead on strategic product initiatives and execute against those strategic initiatives
  • You have B2B product marketing experience with domain knowledge in cybersecurity
  • You are a content creator at heart , and work, proactively, energetic, and driven
  • You have a growth mindset and are committed to delivering results
  • You thrive in a fast-paced, collaborative environment

Why We Are Hiring:

As the Director of Product Marketing, you will play a pivotal role in shaping the success of our products by focusing on key areas such as sales enablement, product positioning and messaging, competitor analysis, product launches, pricing and packaging. Your role will be critical in establishing our brand as a leader in the cyber fusion and security operations market. The Director of Product Marketing will also work closely with sales, marketing, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company’s overall strategy and goals. This position will also guide and manage content creation to satisfy the company’s needs.

Come join an exciting cybersecurity product startup that just closed Series C funding round!

What You'll Do:

  • Strategic Product Positioning:
    • Lead efforts to articulate the core value proposition and differentiation of Cyware products within the competitive landscape.
    • Collaborate with cross-functional teams to ensure a unified company vision aligns with the fundamental product strategy behind Cyber Fusion.
  • Cross-Functional Collaboration:
    • Work as a core team member of an agile marketing team, fostering collaboration across global departments to communicate product goals, brand standards, and client strategy effectively.
    • Coordinate stakeholders from Marketing, Product, Engineering, and Sales to deliver projects on time with precision.
  • Content Creation:
    • Develop presentation decks, core marketing collateral, and thought leadership articles for both internal and external purposes, focusing on sales enablement.
    • Create and maintain both high-level and technical use case content (i.e. click through demos, video demos, tech alliance integration partner demos) aligned to customer needs within the cybersecurity market place.
  • Market Analysis and Strategy:
    • Analyze Cyware’s market opportunities and align product strategy with the overall marketing plan.
    • Maintain knowledge of marketing trends, perform market segmentation, and contribute to positioning across the solution set and OEM tool integrations.
    • Own the Technical Alliance Marketing strategy for key integration partners to drive awareness and revenue for the business.
  • Marketing Asset Creation and Management:
    • Manage and execute the creation of high-value marketing assets to support corporate communication, demand generation, and sales outreach.
    • Be accountable for measuring and reporting on the effectiveness of deployed marketing assets.

Who You Are:

  • Minimum of 7-10+ years of experience in B2B enterprise product marketing with domain experience in cybersecurity, security operations, threat intelligence and SOAR markets.
  • Demonstrable experience launching product marketing initiatives, and with integration and partner-driven customer acquisition focus
  • Able to think strategically but also execute with strong writing skills and an understanding of holistic marketing planning
  • Experience with Analyst Relations or fundamental understanding of AR as it pertains to product marketing
  • Passion for driving business results, with expertise in designing highly effective (and efficient) multi-channel, marketing collateral that represents Cyware product positioning for relevant target audiences, ideal customer profiles and ultimately how to positively affect the customer journey.
  • Exceptional knowledge of product marketing strategies, frameworks, concepts, and best practices
  • You have the ability to easily switch context based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment
  • Comfortable getting your hands dirty and implementing programs from start to finish and working in a cross-functional role
  • Able to understand complex product concepts and translate those into effective messages and oversee the related resource allocation and content assets creation
  • Proven ability to organize, motivate, and drive cross-functional efforts within the company
  • Strong project management and performance measurement skills

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

You’ll love working at Cyware because:

  • We value balance. We are committed to providing an environment in which you can balance great work with a great life. You’ll have a competitive PTO structure and holidays covered.
  • We’re not just employees. We’re people. We offer 401(k) match, insurance coverage (health, vision, and dental), and reimbursements for your home office.
  • We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
  • We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
  • And so much more…

EEO Statement:

Cyware is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

How to Apply

Apply right here. You've found the application!