Senior Manager, Marketing Operations

Immersive Labs

Immersive Labs

Marketing & Communications, Operations
Boston, MA, USA
Posted on Wednesday, January 10, 2024

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations.

Founded in 2017 from a cargo container in Bristol, UK, Immersive Labs has progressed to the global stage and has secured over $180 million of funding.

The Opportunity

Immersive Labs is seeking a highly motivated and talented Senior Manager of Marketing Operations, who will partner with our go-to-market teams to improve the effectiveness of our global marketing strategy. The ideal candidate will be an expert in marketing automation, process design and productivity. This leader must be experienced in implementing change in a high-growth, fast-paced environment.

What You'll Do

  • Build, establish and lead the global marketing operations strategy and vision.

  • Work closely with Marketing Leadership to help drive quarterly & annual strategic planning processes, while ensuring the department delivers against key marketing initiatives and goals.

  • Design and implement a global framework for reporting, analytics, and dashboards by working cross-functionally with Marketing Leadership and other key stakeholders on overall priorities and needs.

  • Work closely with our marketing and GTM teams to design and create the most efficient and scalable processes and automations to accelerate execution throughout the entire lead and customer lifecycle.

  • Design and develop key top funnel processes and programs, including lead/account scoring, attribution models, and nurturing campaigns

  • Own and manage the existing marketing tech stack and associated integrations through continuous improvement, optimization, and adoption, while identifying areas of opportunity and growth.

  • Own the ongoing analysis of marketing programs and revenue performance to surface key insights and recommendations to help inform marketing strategy and maximize growth.

  • Improve and maintain marketing database health and compliance in accordance with email deliverability requirements and global data privacy regulations.

  • Work closely with Finance to manage and administer the marketing budget to ensure spend aligns with forecast targets.

Who You Are

  • 7+ years of experience working in Marketing Operations in a B2B environment with SaaS preferred.

  • Experience with HubSpot/Marketing, 6Sense, Allocadia, LeanData, Salesforce and other marketing & sales technologies.

  • Proven track record of building systems and processes that support marketing and sales teams.

  • Strong analytical skills and technical capability with a desire to improve processes.

  • Ability to think strategically about how best to implement processes.

  • An ability to learn quickly and thrive in a startup environment.

  • High level of integrity and work ethic.

Immersive Labs’ growth has been fueled by our values that underpin everything we do, here's how they relate to this role:

  • Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

  • Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

  • Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.

  • One Team - We are a talented global team working together to achieve our vision.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

  • Prosper in our success with share options, and rewards for doing great work and living our values

  • Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support

  • Save for the future with a 401K match of up to 5% – effective immediately

  • 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.

  • Flexible and remote working, so you can work when and where you work best

  • Career and learning development through the platform and our Learn Anything fund

  • While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station

  • Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)

Find out more at

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.