Federal Marketing Programs Manager | Remote, USA
Optiv
Marketing & Communications
Washington, DC, USA · Baltimore, MD, USA · Herndon, VA, USA · Morgantown, WV, USA · Columbia, MD, USA · Richmond, VA, USA
Posted on Aug 2, 2025
The Federal Marketing Programs Manager is closely aligned with all regional marketing activities. This role will provide oversight surrounding the execution of Optiv + ClearShark’s regional demand generating marketing campaigns, industry events, and programs. This highly interactive and dynamic position works closely with management as you will be the face of marketing to your region(s), devising and executing strategic marketing programs with cross-functional teams, impacting pipeline generation, and strengthening the Optiv + ClearShark brand.
How you’ll make an impact
Collaborate closely with field sales teams, leadership, and partners to develop and execute demand generation programs, industry events, and campaigns to drive pipeline and industry awareness to federal target accounts
Build brand awareness for Optiv + ClearShark value services to the Federal Government and industry
Stay current with marketing trends
Analyze and share key marketing metrics, including lead conversion, MQL/SQL, reach/engagement, ROI, and overall performance of programs
Cultivate partner and customer relationships
Manage marketing development funds (MDF) process and regional budget
What we’re looking for
Bachelor’s degree in Marketing, Business Administration, or related field, preferred and at least 5 years of direct experience
Prior Public Sector marketing experience required
Knowledge of marketing development fund (MDF) processes required
Strong project management skills
Creative outlook
Detail-oriented
Ability to work independently and collaboratively with cross-departmental teams
Exemplary oral and written communication skills
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What you can expect from Optiv
- Work/life balance
- Professional training resources
- Creative problem-solving and the ability to tackle unique, complex projects
- Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
- The ability and technology necessary to productively work remotely/from home (where applicable)
What you can expect from Optiv
- A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups.
- Work/life balance
- Professional training resources
- Creative problem-solving and the ability to tackle unique, complex projects
- Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
- The ability and technology necessary to productively work remotely/from home (where applicable)
EEO Statement
Optiv + ClearShark is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age 40 and over, marital status, genetic information, national origin, status as an individual with a disability, military or veteran status, or any other basis protected by federal, state, or local law.
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