Analyst Relations Manager
ReliaQuest
IT
Multiple locations
Posted on Tuesday, March 5, 2024
Why it’s worth it:
Are you passionate about analyst relations (AR)? Do you dream of developing an AR program that is strategic to both go-to-market and product teams while developing a consultative relationship with the industry analyst community? Are you excited by the idea of building an AR program for a fast-growing cybersecurity company? Do you thrive in fast-paced environments and have leadership skills, creativity, and experience to drive cross-functional projects? Do you have a deep understanding of the Cybersecurity market and are confident in sharing your point-of-view on the market?
If you answered yes to all the questions above, pursuing a career at ReliaQuest might be the next career move for you. We’re looking for a candidate to develop and scale our Analyst Relations program in what is currently a very crowded and evolving market.
The everyday hustle:
- Own and build the analyst relations strategy to positively influence analysts, maximize engagements, deliver positive outcomes, inform the business of market trends and educate sales on how to derive value out of the AR program
- Drive the day-to-day program execution including regular analyst engagements via ongoing inquiries, briefings, advisory and relationship building with a set of target analysts
- Own message creation and positioning for all analyst related presentations and deliverables, including briefings and advisory sessions and competitive analyst evaluations collaborating with the AR team
- Manage AR program operations that includes working with campaigns teams to get analyst reports in all the right channels for promotions and follow it through the lifecycle of the analyst asset from activation to retirement, field ad-hoc market research requests, AR event support such as customer and industry events, own the analyst newsletter program and communications to the analyst community
- Drive project management and logistics around producing virtual and in person events
- Maintain and distribute data on relevant market sizing information as it becomes available from analyst firms
- Assist with user reviews programs integrated with analyst research such as Gartner Peer Insights
- Own program coordination and process, maintain database of analyst interactions, logistic support for analyst interactions and capture detailed notes during analyst interactions and surface analyst feedback to help guide the company’s strategy and direction
- Lead communications around key events such as reports and analyst updates
- Develop and publish regular newsletters for both internal and external audiences
Do you have what it takes?
- Strong writing and communications skills.
- Solid organizational skills and capacity to work on multiple projects and competing deadlines in a highly dynamic work environment
- Excellent interpersonal and relationship building skills with internal and external stakeholders and colleagues across the company
- 5-12+ years of analyst relationship experience, or a mix of enterprise software experience in analyst relations, corporate communications, product marketing, and other marketing functions with a recent focus on analyst relations
- Experience working in cybersecurity
- Existing relationships with cybersecurity analysts
What makes you uncommon?
Your AR program ignites new ideas, enables sales to close more deals, keeps a pulse on market trends and brings analysts on board with collaborative and relationship based engagements.
