Director/ Senior Director, Marketing EMEA
Saviynt
Marketing & Communications, Sales & Business Development
London, UK
Saviynt is seeking a strategic, high-energy marketing leader to lead our EMEA marketing organization and serve as a key member of the global Marketing Leadership Team. This role will be responsible for building and executing the regional marketing strategy across EMEA to drive pipeline growth, market awareness, customer engagement, and partner influence.
Reporting into global marketing leadership, this individual will lead a distributed regional team with direct reports across key EMEA markets including the UK, Northern Europe, DACH, Southern Europe, and the Middle East. The successful candidate will be both a strong strategic operator and an influential cross-functional leader — capable of representing the voice of EMEA within a global organization while building deep alignment with regional sales leadership.
This role requires a highly collaborative leader who understands how to create strong, trusted partnerships with sales executives and regional stakeholders. Success will depend on the ability to align marketing strategy tightly to regional business priorities and deliver measurable impact across pipeline and revenue objectives.
The position is based in the UK and requires regular presence in our London office.
WHAT YOU WILL BE DOING
Develop and execute an integrated pan-EMEA marketing strategy aligned to company growth objectives and regional sales priorities.
Drive measurable pipeline creation, acceleration, and market awareness across enterprise and partner channels.
Serve as a key participant in the global Marketing Leadership Team, contributing regional insights, strategic direction, and operational leadership.
Act as the primary advocate for EMEA within the broader global marketing organization, ensuring regional priorities, opportunities, and market dynamics are effectively represented.
Build strong, trusted partnerships with EMEA sales leadership to ensure tight alignment on business priorities, pipeline goals, account focus, and go-to-market execution.
Partner closely with regional and global stakeholders across sales, alliances, customer success, communications, and demand generation teams.
Establish a highly collaborative operating rhythm between marketing and sales to maximize regional performance and accountability.
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Lead, mentor, and scale a high-performing distributed EMEA marketing team with regional coverage across:
UK
Northern Europe
DACH
Southern Europe
Middle East
Foster a culture of accountability, collaboration, innovation, and execution excellence across a geographically distributed organization.
Bring experience managing international teams and operating effectively across diverse regional markets and cultures.
Own EMEA field marketing strategy including executive programs, customer events, third-party conferences, roadshows, and partner initiatives.
Develop scalable partner marketing programs with strategic alliances and channel partners to drive awareness and pipeline contribution.
Ensure regional programs effectively support enterprise sales motions and customer engagement objectives.
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Coordinate with global marketing teams on:
Campaign strategy and execution
Media and analyst awareness
Public relations and communications
Digital demand generation and advertising
Localization and regional adaptation of programs and content
Ensure global initiatives are effectively translated and optimized for EMEA market needs and buying behaviors.
Own and manage the EMEA marketing budget, optimizing investment against pipeline, awareness, and ROI objectives.
Establish clear KPIs, reporting frameworks, and operational rigor to measure performance and guide investment decisions.
Continuously evaluate and optimize regional marketing effectiveness based on business impact and market insights.
Regional Strategy & Leadership
Sales Partnership & Cross-Functional Alignment
Team Leadership
Field, Events & Partner Marketing
Global Coordination & Regional Execution
Budget & Performance Management
WHAT YOU BRING
10+ years of B2B enterprise marketing experience, including significant experience leading regional marketing organizations across EMEA within a SaaS or enterprise software company.
Proven track record building and executing pan-EMEA marketing strategies that drive measurable pipeline and revenue growth.
Strong experience partnering closely with regional sales leadership and building highly aligned go-to-market relationships.
Demonstrated success leading geographically distributed international teams across multiple EMEA markets.
Deep expertise in field marketing, events, partner marketing, and enterprise demand generation.
Experience operating effectively within a global, matrixed organization and influencing cross-functional stakeholders at senior levels.
Strong analytical, operational, and budget management skills.
Excellent communication, leadership, and executive presence.
Experience in cybersecurity, identity security, or adjacent enterprise security markets strongly preferred.
Familiarity with enterprise SaaS go-to-market models and regional market dynamics across EMEA.
Experience working in high-growth, fast-paced technology companies.
Preferred Experience
What We’re Looking For
We are looking for a collaborative and commercially minded marketing leader who can operate strategically while remaining close to execution. The ideal candidate is an energetic advocate for EMEA, an exceptional partner to sales leadership, and a proven builder of high-performing international teams. They will bring the ability to influence globally, execute regionally, and deliver measurable business impact in a fast-growing enterprise SaaS environment.