Partner Marketing Manager

Blumira

Blumira

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Thursday, June 20, 2024

About Blumira and Our Culture

By making detection and response rapid, simple, and affordable, we can help organizations of all sizes - especially small and medium-sized businesses - which have been neglected, priced-out, or, simply—failed—by existing solutions. In helping them, we help their customers, and, overall, make the Internet a safer place. We have a platform, a vision, and a team that can turn the tide. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders. You will have the ability to make a big impact in the initial build of Blumira’s marketing department organization and take Blumira to the next level!

About the Opportunity

As the Partner Marketing Manager at Blumira you’ll take over managing key initiatives and programs for our two partner channels. You’ll focus on both strategy and execution and execution looking to grow our lead generation efforts for both the MSP and Reseller channels. The Partner Marketing Manager will also be responsible for managing events, digital lead generation, email communication, spiff programs, along with working with the sales teams on additional projects and campaigns.

Role Expectations

  • Manage and coordinate all partner events, including trade shows, lunch & learns, partner summits, and more to promote Blumira's offerings and strengthen partner relationships.
  • Research and executed digital lead generation and paid social campaigns to supplement the event schedule
  • Oversee an email marketing program to keep partners and partner prospects updated on all things Blumira
  • Create nurture programs to help effectively move partners from the first touchpoint to revenue producing partner
  • Support the sales team in monitoring and contributing to channel communities and review sites
  • Own and update the partner portals and kits to ensure all content is up to date
  • Launch and operate bonus and spiff programs for both our Managed Service Provider and Reseller channels
  • Work closely with product marketing and sales teams to create compelling marketing collateral, presentations, landing pages, digital ads, and sales enablement materials
  • Work with the content marketing team to product blogs, press releases, and social posts to create more awareness for our channel programs
  • Help analyze and report on the effectiveness of partner marketing programs, providing insights and recommendations for continuous improvement.

About You

  • 5+ years of experience in channel marketing, demand generation, field marketing, or a related field, preferably with some experience in the B2B2C market.
  • Proven track record in developing and executing successful partner marketing programs, including events, campaigns, and email marketing.
  • Excellent project management skills with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
  • Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with internal teams and external partners.
  • Analytical mindset with the ability to measure and report on the impact of marketing initiatives.
  • Bachelor's degree in Marketing, Business Administration, or a related field.

Bonus

  • Experience in working with MSPs, resellers, or channel partners
  • Knowledge of the cybersecurity or technology industry
  • Proficiency in HubSpot CRM tools and marketing automation tools
  • Strong written communication skills, with the ability to produce engaging content
  • Basic graphic design skills using Canva or similar tool

Perks and Benefits:

  • Competitive compensation and stock equity plan
  • Unlimited PTO
  • A flexible work environment that supports working from home with a monthly stipend
  • Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program

Salary: $90,000 - $125,000

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Blumira is an inclusive employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.